Monthly Archives: September 2014

29 Sep

Facebook digging in Azerbaijan

Pretending to create an advertisement on Facebook allows for insight into who is using Facebook in a particular place. I document how I do this here.

Today I was playing around with the Ad tool to see what Azerbaijanis are on Facebook.

According to Facebook Ads, 52% of Azerbaijanis accessing Facebook own a smartphone, 25% own a featurephone (some advanced features on a mobile device). And 55% of Azerbaijanis on Facebook are using Android and 18% an iPhone or iPad.

Less than 1% of Azerbaijanis on Facebook use a Mac, and 4% use Windows 8.

41% of Azerbaijani Facebook users access the site via Chrome (mobile or computer based). 3% use Firefox.

41% of Azerbaijani Facebook users are college graduates. 4% are parents.

59% have expressed some interest in sports and 55% in music.

Are these incredible insights into Azerbaijani society? No. But I’m open for suggestions in things to look at.

01 Sep

September 2014 – Facebook ad suggestions at Facebook use in Armenia, Azerbaijan, and Georgia

This is an update to this post from January and this post from March.

It is hard to know how many people in a country are using Facebook, but through Facebook’s Ad selling program, you can get some rounded information. The numbers they give are not exact, so these percentages displayed below are not accurate for the true number of users. THESE RESULTS MAY NOT ADD UP TO REASONABLE 100%S. I calculated everything from the actual population. So when it says 36% of Georgian women are X, I calculated from the population data from the World Bank. This isn’t SOLID information, but it does come FROM Facebook, so it is a little bit better than SocialBakers.

This is what it looks like to find out this information:

facebook

So, Armenia has 2,974,184 people, Azerbaijan 9,590,159 people, and Georgia 4,555,911 people total according to the World Bank and after I subtracted those age 0-14 (World Bank’s category, not mine) the populations are Armenia: 2,460,436; Azerbaijan: 7,419,487; Georgia: 3,855,233.

Facebook Ads says that this many people in each of those countries is a potential viewer of their ads (thus a Facebook user): Armenia: 580,000 (in January) 620,000 (in March) 680,000 (in September) ; Azerbaijan: 1,320,000 (in January) 1,380,000 (in March) 1,460,000 (in September); Georgia: 1,220,000 (in January) 1,280,000 (in March) 1,380,000 (in September).

Thus, here are the percentages of the age 14+ populations of each country who are on Facebook:

a(January)a2

14plussept

Armenia: 28%
Azerbaijan: 20%
Georgia: 36%

So that is interesting, but let us look at gender differences (I took the direct gender population data from the age distribution tables – this is not 50/50, but more accurate).

b(January)b2

popsept

Armenians and Georgians are evenly distributed gender-wise on Facebook. And Azerbaijanis, well, this gender difference isn’t surprising.

c(January)c2

gendersept

In terms of the balance of users, Armenians are fairly even, Georgians have a bit more women and you can see that about 2/3rds of Azerbaijanis on Facebook are men. Although this may seem shocking, this is much better than it has been in previous years.

d(January) EDIT: THIS SHOULD BE 15-24 YEAR OLDS!

d2

distrosepy

Wow Georgia! Most Georgian young adults are on Facebook, no doubt about that. About half of Armenian young adults and for Azerbaijan 60% of male young adults and a little over a third of female young adults.

For comparison, here’s Caucasus Barometer derived information from 2012 and 2013.