Pretending to create an advertisement on Facebook allows for insight into who is using Facebook in a particular place. I document how I do this here.

Today I was playing around with the Ad tool to see what Azerbaijanis are on Facebook.

According to Facebook Ads, 52% of Azerbaijanis accessing Facebook own a smartphone, 25% own a featurephone (some advanced features on a mobile device). And 55% of Azerbaijanis on Facebook are using Android and 18% an iPhone or iPad.

Less than 1% of Azerbaijanis on Facebook use a Mac, and 4% use Windows 8.

41% of Azerbaijani Facebook users access the site via Chrome (mobile or computer based). 3% use Firefox.

41% of Azerbaijani Facebook users are college graduates. 4% are parents.

59% have expressed some interest in sports and 55% in music.

Are these incredible insights into Azerbaijani society? No. But I’m open for suggestions in things to look at.